This discussion is held frequently in economic development circles. In some cities and regions all economic development efforts are narrowly directed at retail recruitment with little thought given to the recruitment and retention of primary jobs and the expansion of the very economic base that ultimately keeps retail stores and restaurants in businesses. In other areas, virtually no emphasis is given to retail recruitment with all efforts being placed into business recruitment and expansion. This philosophy is also out of balance.

So what is an appropriate philosophy for business recruitment; balance. Cities and regions need both the primary job growth of industrial recruitment and expansion as well the secondary job growth and tax base that the retail sector provides. Quality development is quality development, no matter what sector it may occur in so long as the project meets resident and community stakeholder needs. The economic development profession is full of far too many specialists with too few qualified generalists actually serving communities effectively. A one dimensional approach isn’t economic development, but rather short-sided by both the individual advocating the approach and cities that buy into the philosophy.

For over 40 years the Claremore Industrial and Economic Development Authority (CIEDA) has driven growth throughout the city through development efforts in multiple sectors including retail, industrial, government, office and others. Existing retailers such as Walgreen’s and Lowe’s, and upcoming projects like the Oklahoma Plaza lifestyle center project (ongoing), and the Braum’s North store (Fall 2009) exist or will exist in Claremore because of the long term commitment of CIEDA to develop a well rounded globally competitive economy for residents, businesses and community stakeholders.

So why is it important to recruit retail? Sales tax revenues ultimately help cities pay bills and continue to develop much needed infrastructure. As long as cities rely on sales tax for revenue, economic development organizations will play some role in retail recruitment. Retail recruitment can also enhance the overall quality of life in a city. Enhancing city quality of life can and usually is a part of the charge of economic development organizations. The development of quality retail shopping and dining amenities in cities does contribute to the overall quality of life for residents. While retail recruitment is typically thought of as a source of secondary jobs, these jobs are needed by college students, spouses in need of part-time jobs and others.

Retail recruitment does add value to cities and should be kept within the context of the overall primary job and investment growth goals of the economic development strategic plan. Learn more about exciting retail opportunities in Claremore at www.claremoreusa.com: or visit the CIEDA booth in the North Hall this week at the International Council of Shopping Centers tradeshow in Las Vegas, May 17-21.